built by BACKCOUNTRY

dirt

PRODUCTION OVERVIEW

MAUI

HAWAII

MOUNTAIN BIKING

VOLCANO

NEW PRODUCT LAUNCH

PRODUCER: Ivan Ward

PHOTOGRAPHER: Jordan Haggard

DIRECTOR: Melissa Brodil

A distinct project showcasing the launch of Backcountry’s mountain biking apparel line. Production took place on the island of Maui, primarily on the Haleakalā volcano. A small team allowed for agility and kept the production footprint small, a big benefit for working on such a unique and sensitive landscape.

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FIELD NOTES

March 6, 2019 — Very cool production in an area that wouldn’t normally come first to mind as a mountain biking destination. Great working with adept riders and the local community on Maui. -IW

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