FILSON

FALL 2024

PRODUCTION OVERVIEW

NEW MEXICO

UNITED STATES

epic backdrops

cowboys

celebrity bison

PRODUCER: Ivan Ward

DIRECTOR: Cale Montrone

PHOTOGRAPHER: Jay Kolsch

DP + EDITOR: Max Henderson

A horse-bucking production in New Mexico, highlighting Filson’s Fall 2024 collection. This shoot included capturing a mixture of both high-action and casual lifestyle moments, with iconic New Mexico landscapes as the backdrop. Upping the ante, a professional stunt horse and rider were also featured in both commercial and editorial content.

Cowboy resting at dead tree
Stuntman falling off horse
Cowboy resting with hat on chest
Cowboy and his horse
Cowboy working in blacksmith shop
Cowboy galloping on horse
Cowboy lifting bale of hay
Cowboy and horse with rays of light coming through fence
Cowboy prepping saddle
Four cowboys riding in the desert
Cowboy striking a hot horseshoe with a hammer
Horses running in corral at sunset

FIELD NOTES

June 14, 2024 — Hot days. One of those projects where you can’t fake it. Super glad we found some great talent who does this day in and day out. First time in Santa Fe and really loved the locations—there is a lot of potential for future shoots in this area. Danny Edmo from Wagon Burner Stunts is one incredibly talented stuntman and also the kindest human you’ll ever meet. Meeting Clyde the bison was a highlight. -IW

Petting a bison
New Mexico landscape
Southwestern hotel room
Film crew shooting stuntman and his horse
Vines growing along an old building
Film crew shooting footage at southwestern ranch
Film crew with overhead silk
Man petting leashed bison